Help With Shopping On Location


Whenever I go shopping, I am always attracted to the outfits on the mannequins in the windows and throughout the store. These outfits are always well planned, match well, and stylish, so I immediately begin my search throughout the store to find these items. I begin by looking near the mannequin. When I do not find the items I’m looking for, I skim the rest of the store. Finally, I will try and find a sales associate for their assistance. This is a tedious process and can end without success.

Iconeme is an app that will alert customers when they are 50 meters away from the mannequin. This alert will include information about what items are on the mannequin, prices, locations in the store, and a link to where the items can be bought online. The app also allows users to share their favorite items with friends which allows users to shop with their friends while not being physically together.

Iconeme App

The app also allows for retailers to track a customer’s location in the store. This provides them with information about how long each customer looks at an item and their path throughout the store. With this information, retailers can tailor the layout of their store to better serve their customers.

Stores are using apps, such as Iconeme, to bring customers into stores as online shopping becomes more prevalent. One study showed that 60% of Americans are happy shopping online instead of in a crowded mall, and 71% of shoppers believe they will receive a better deal online than in store. The mall in my home town for example is slowing loosing stores to online shopping and is becoming more barren everyday. In a hope to revive in store shopping, retailers are using Inconeme to make shopping in store a more interactive experience.

While Inconeme is a great way to make shopping more interactive and easy, the app is primarily located within the United Kingdom. As technology advances, hopefully more stores will be able to use location based services since it brings an eases to shopping. This would allow for customers to quickly find their items without the hassle of talking to a sales associate or wandering throughout the store searching for items. Apps, such as Iconeme, could make the process of shopping in store more streamline and efficient while making the process less stressful.



Uber: Driving without Driving

Surge Charge Pricing

In a city with lots of traffic, people no longer want to or have to drive their own cars. Instead, they opt for services like Uber when they need to drive somewhere.

Uber allows for passengers to request a ride from a location  24/7. They will receive information about the driver’s first name, type of car, and license plate number. As the vehicle approaches, passengers will be able to track its location, and they will receive a message when the vehicle arrives at the location. When the ride is over, the charge is calculated and paid through the passenger’s Uber account.

Uber seems very simple and easy, but some of Uber’s policies cause users to think twice about taking a ride. When the demand for cars is high, Uber will add a surge charge to a trip, potentially doubling the cost. Surge charges may cause some people to delay their rides, or they may decide to pat this extra cost. Uber has recently introduced self driving cars to the road. Before customers were given rides in these cars, they mapped out the streets by beginning in Pittsburgh, since these streets are narrow and have extreme weather conditions. At the beginning of the September, 2016 a dozen of these cars were released onto the streets of Pittsburgh and use location services to drive around the city.

Uber Self Driving Car

While self driving cars seem like a good idea, Uber currently still has a driver sit in the car in case anything happens to go wrong. Eventually, these people will be removed from the cars as the cars become more refined. When this happens, passengers may become more passive in their travels since a robot is basically delivering them to their location or it may lower the number of accidents since it will remove human error.

With over eight million users and two billion rides in 400 cities since they were created,
Uber could greatly impact driving. The ease of being able to call a ride up within minutes has been a leading cause of their growth. They introduced self driving cars to the roads and are using the location and number of Uber cars to determine if a surge charge is necessary. By expanding on their already present location systems in place, such as the mapping of Pittsburgh, they could determine the best route possible for an Uber based on the traffic. This could help to eliminate surge charges and make driving more efficient in general by avoiding traffic jams.